Effective Date: January 1, 2025

Disclaimer and Privacy

This document comprises an advertisement for the purposes of paragraph 3.3.2R of the Prospectus Rules made under Part VI of the Financial Services and Markets Act 2000 (the FSMA) and has been prepared in connection with the proposed subscription by certain investors (the Subscription) of the ordinary shares (the Subscription Shares) of Sealand Capital Galaxy Limited (the Company). The information in this document, which is in draft form, is subject to updating, completion, revision, verification, and amendment.

The final prospectus (the Final Prospectus) in connection with the admission of the ordinary share capital of the Company (including the Subscription Shares) to the standard listing segment of the Official List of the UK Listing Authority (UKLA) and Euronext Dublin (the Irish Stock Exchange or ISE), and to trading on the London Stock Exchange plc’s main market and Euronext Dublin’s regulated market for listed securities, is expected to be published in due course.

Although it is intended that the Final Prospectus will be approved by the UKLA and the Central Bank of Ireland (CBI) as the competent authority in Ireland, as a prospectus prepared in accordance with the Prospectus Regulation (EU 2017/1129) (the Prospectus Regulation) and the Prospectus Rules, this document has not been so approved. Similarly, although it is intended that the Final Prospectus will be made available to the public in accordance with the Prospectus Regulation, this document has not been made available in accordance therewith.

Evoo AI: Revolutionizing Business with Artificial Intelligence

Sealand Capital Galaxy Limited has expanded its portfolio into cutting-edge artificial intelligence technologies through Evoo AI, a subsidiary focused on delivering tailored AI solutions for businesses in China and beyond. Evoo AI specializes in providing AI-driven data analysis, customer engagement tools, and operational efficiencies to its clients, including multinational corporations entering the Chinese market.

Key offerings of Evoo AI include:

• AI-Powered Data Insights: Leveraging big data to deliver actionable insights into consumer behavior, helping businesses make data-driven decisions.

• AI Chatbots and Automation: Enhancing customer engagement with multilingual chatbots designed to navigate complex interactions seamlessly.

• Predictive Analytics: Tools to help businesses anticipate trends, optimize inventory, and refine marketing strategies.

Evoo AI is positioned to support businesses in overcoming cultural and language barriers while benefiting from the efficiency and scalability of AI technologies. Its robust solutions enable foreign merchants to penetrate the highly competitive Chinese market more effectively and profitably.

England Pie (E-Commerce in China)

Sealand Capital Galaxy Limited, through its subsidiary SCG Group Limited, focuses on sourcing niche European beauty brands and introducing them to China through online and offline channels. Its flagship e-commerce platform, England Pie, launched in May 2021, operates on platforms like Tmall HK, Tmall International, WeChat, and its own e-commerce site. This multi-brand beauty store positioning leverages Sealand’s status as a London-listed company to gain trust from overseas brands.

Current brands under exclusive distribution in China, Hong Kong, and Macau include:

• HH Simonsen: A high-quality Danish professional hair brand.

• Czech & Speake London: A luxury fragrance brand.

• INARI Arctic Beauty: Luxury skincare leveraging Arctic natural ingredients.

• Richard James Fragrance: An innovative British tailoring-inspired fragrance line.

• Carter Beauty by Marissa Carter: Cruelty-free and vegan cosmetics.

• Heath London: Skincare inspired by the urban natural lifestyle.

Sky Global Media: Digital Advertising Business

Sealand’s subsidiary, New Sky Global Media (NSG), provides one-stop digital marketing solutions, specializing in targeting the Chinese market. Services include:

• Full access to Tencent advertising channels.

• Partnerships with Chinese social media influencers (KOLs).

• Organizing campaigns across global and Chinese platforms like WeChat, Douyin, and Weibo.

Recent activities include managing the Douyin account for Sun Supreme Club and operating the WeChat Official Account for Hoiana Integrated Resort to attract Chinese visitors.

ePurse: One-Stop Cross-Border Solution

Sealand offers tailored solutions for foreign merchants through its subsidiary, ePurse, which bridges language, cultural, and regulatory gaps for businesses entering the Chinese market. Services include:

• WeChat Pay Integration: Connecting merchants with over 176 registered businesses, enabling trusted mobile payments.

• WeChat Official Account Management: Supporting brand-building with content writing, promotions, and technical development.

• WeChat Advertising: Assisting merchants in targeting Chinese users with tailored advertising strategies.

Joint Venture Partnerships

Sealand Capital Galaxy Limited collaborates with key partners to expand its influence:

• Tenet: A Tencent subsidiary and certified MCN, working with Sealand to create short video campaigns on platforms like Douyin and Kuaishou, reaching millions of daily active users.

• QFan: A Five-Star Tmall Global Partner with expertise in cross-border e-commerce. Together with Sealand, QFan operates ePurse to manage online stores and provide advertising services.

Tengwuyang Holdings Limited, Sealand’s joint venture with Tenet, supports foreign merchants in launching brands and products in the Chinese market through B2B networks, short video marketing, and embedded e-commerce solutions.

Disclosure for ISE (Euronext Dublin)

This document has been prepared in connection with the proposed admission of the Company’s ordinary shares to trading on the regulated market of Euronext Dublin, operated by the Irish Stock Exchange plc, trading as Euronext Dublin. The Final Prospectus will comply with the requirements of the Prospectus Regulation (EU 2017/1129) and applicable Irish laws, including the Central Bank of Ireland’s Prospectus Rules. The Company acknowledges the specific governance, disclosure, and reporting requirements applicable to issuers on Euronext Dublin, which may differ from those on the London Stock Exchange.

Investors should be aware that securities listed on Euronext Dublin are subject to Irish law, and any potential disputes will be governed by the laws of Ireland. The Company has ensured that arrangements are in place to provide investors with access to the Final Prospectus and pricing information as required under Irish regulations.

Third-Party Links
For our visitors' convenience, the links to third-party sites on this website will let you leave the website. The linked sites are not related to or under the control of Sealand, and the Company is not responsible for the contents of any linked site. Sealand provides these links for convenience, and the inclusion of any link does not imply endorsement by the Company of the linked site. Links to this website may be provided from other sites with or without the Company’s knowledge. Sealand is not responsible for the content or privacy practices of any site linked to or from this website, except for those under the direct and sole control of the Company. Sealand will promptly remove any link from this website upon request from a linked entity.

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You have the right to access your data, and requests for updates or changes can be made via the “Contact” link on our website.

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